A woman looking out at the horizon
Dana Maman · Salted Mind · Tel Aviv

Strategy that enhances what's already there.

Strategy, product, and AI — for public companies, startups, and the operators who run them. Like salt: I work with what's there, and make it taste like itself.

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Why Salted Mind?

I work with what's already there.

At Salted Mind, I share my slightly different way of thinking. Like salt that enhances existing flavors, I work with what's already there — people, organizations, ideas — helping highlight strengths, preserve what serves, and clear away what no longer does.

EnhanceBring out the strengths already in the room.
NourishPreserve what serves — the people, ideas, and habits that work.
TransformClear away what no longer serves, and build what comes next.

And yes — I really, really love salt. 🧂

Dana Maman, founder of Salted Mind

ServicesWhat I offer?

I'll listen, and craft the most precise value for your organization.

AI Integration

Practical AI for Real Results

Based on your goals and challenges, I design tailored training and implementation programs for AI tools to fuel growth. AI isn't a buzzword — it's today's most powerful resource. Used wisely, it enables acceleration. Ignored, it erodes competitiveness. I work through monthly retainers, hourly engagements, and tailored workshops.

Personal

Daily use by individuals — saving time, sharpening thinking, accelerating the work itself.

Team

Shared workflows and shared knowledge — automating the recurring tasks a team repeats.

Organizational

AI embedded in the product, the strategy, and the company's operating model.

The 6-step process
  1. 01Clarify goalsWhat we want to achieve, and why now.
  2. 02PrioritizeWhich processes bring the highest value first.
  3. 03Build the planA practical roadmap with clear milestones.
  4. 04Build the solutionTailored to the individual and the organization.
  5. 05Practical trainingReal skill built in the team — not just instruction.
  6. 06Ongoing supportAccompaniment until it becomes an organizational habit.
01

Strategic Consulting

Clarify the why, define the edge, turn ambiguity into a winning strategy.

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I thrive where the vision is fuzzy and the path isn't obvious. As a strategic advisor and lawyer, I specialize in the "hot potatoes."

02

Product-Market Fit

Build products people don't just use, but fall in love with.

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From the high-growth environment of Melio to global infrastructure, I've led product lifecycles users quickly adopt and value.

03

Innovation Programs

Structured innovation that drives real engagement and tangible results.

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I founded and led The Shed, Microsoft's first-of-its-kind intrapreneurship program, and ran its annual hackathon to record participation.

Operating Systems
Organizational & personal operating systems

Build the operating system that runs your organization — or your own work. Mapped, built, and embedded. Done three ways:

DIYDo It YourselfA starter kit and playbook. You build your own operating system, at your pace, on a structure that's already mapped.
DITDo It TogetherHand in hand. We build it together in guided sessions — your knowledge, my structure.
DIFYDo It For YouI build the full operating system for you, end to end, and hand it over running.
Products

Off-the-shelf — buy it, run it.

DIY · Self-serve

Operating System Kit

The self-serve kit to build your own organizational or personal operating system — the DIY tier, productized.

Context bootstrap

Agent Zero

The first agent you stand up — it builds the context layer every other agent depends on. The cold-start problem, solved.

The work

It starts with a conversation.

The sharpest part of your judgment — the why behind your decisions — was never written down. I sit across from you, draw it out, and turn it into something an AI can actually act on.

  1. 01
    Listen between the linesCritical-incident and think-aloud interviews surface the tacit logic.
  2. 02
    Encode itYour decisions become a context layer that machines can use.
  3. 03
    Build the loopsSystems that run a piece of the work — handed off to you.
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Two people in conversation, one taking notes

Things I didA strategist who builds — across Microsoft, fintech, and the public sector.

Strategic advisorThe "Hot Potato" specialist

I thrive where the vision is fuzzy and the path isn't obvious. I help organizations clarify their why, define their unique edge, and turn ambiguity into an actionable winning strategy.

MicrosoftScaling innovation

I founded and led The Shed, Microsoft's first-of-its-kind intrapreneurship program, and directed its annual hackathon to its highest global participation ever.

ProductBuilding products people love

From the high-growth environment of Melio (acquired for $2.5B) to the global infrastructure of Shikun & Binui, I've led product lifecycles that users quickly adopt and value.

AIBridging strategy & AI

I guide organizations through the integration of AI — not as a buzzword, but as a business driver that serves the strategy and creates lasting advantage.

Enhance · Nourish · Transform
Things I wrote

Thoughts at the edge of strategy & AI.

I write in English and Hebrew. If one idea sticks, follow along — I'd genuinely like to hear where you disagree.

scroll the gallery →
A woman parachuting through a clear sky
Taste isn't the moat. You're guarding the wrong thing.Read → The Window Is ClosingRead → Today, exactly five years ago, I boarded a flight to New York. For love.Read → AI is changing me.Read → My hack for consistency (that isn't discipline)Read → The Authenticity Singularity: Leading in a World of Perfect FakesRead → Prompting is 10% Syntax, 90% Clarity of ThoughtRead → Your Brain Is a Legacy System. Time for an Upgrade.Read → Strategic Fatigue: Why Faster AI Is Slowing Teams DownRead → The Strategic GhostRead → AI Adoption Isn't the Problem. Trust Is.Read → What habit are you, as CEO, building today?Read → Discipline Is Being the Butler of the Future.Read → Fool's Gold or Genius Hack? The Art of Positive Self-DeceptionRead → The Dopamine Dip: Why Your Grand Plans Go PoofRead → Visiting the Crisis of Meaning Is Like Visiting an Old FriendRead → Be clear and detailed — but leave room for AI to run its magicRead → Why Now Comes Before Why — Sorry, Simon SinekRead → When building with AI, sometimes start with a pen and paperRead →
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Get in touch

I'm Dana Maman, founder of Salted Mind. Really nice to meet you.

Dana@saltedmind.co
052-395-9506
Tel Aviv, Israel